Description

From Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a manifesto for today’s top executives, entrepreneurs, and leaders: pivot or die.

As CEO of the Consumer Technology Association ®, owner and producer of CES ®, Gary Shapiro has had a front row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the industry, he knows that the leaders who make it in tech world have one thing in common: they know how to pivot. 

Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies. Along the way, Shapiro offers a "pivot" framework for leaders in technology and beyond to stay flexible and agile:

• The startup pivot: how startups can shake up industries and maximize the advantage of new ideas
• The forced pivot: adapting to the unforeseeable (or simply unforeseen) and meeting shifting consumer demands
• The failure pivot: why failure can deliver better lessons than success and how to take those lessons forward
• The success pivot: Beating the market by seizing opportunity and out-pivoting your competitors

In laying out each of these pivots, Shapiro shares unique lessons on how leaders can change minds and mindsets and steer their organizations to success in an increasingly competitive environment.

About the Author

Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)® which represents over 1300 consumer technology companies and owns and produces CES® — the Global Stage for Innovation. As head of CTA for more than three decades, he has ushered the consumer technology industry through major periods of technological upheaval and transformation.

Shapiro is also the New York Times bestselling author of Ninja Future: Secrets to Success in the New World of Innovation (HarperCollins, 2019), Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses (HarperCollins, 2013), and The Comeback: How Innovation Will Restore the American Dream (Beaufort, 2011). Through these books and through television appearances, and as a columnist whose more than 1200 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.

Praise For…

“In Ninja Future, Gary Shapiro paints a compelling picture of the accelerating pace of technology innovation, which is touching so many parts of our life, including health, home automation, and communication. Gary then goes on to provide an inspiring set of strategies to thrive in this exciting era. A terrific read for anyone working in industries touched by technology innovation, i.e., everyone!” — Hubert Jolly, Chairman and CEO, Best Buy

“Gary Shapiro’s ‘ninja’ approach to business success is exactly what the American spirit is all about—impatient, bold, and agile. It’s what propels the most innovative companies...as we continue to transform and make meaningful progress in the world.”   — Ursula Burns, Chairman and CEO of Xerox Corporation, on Ninja Innovation

“Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what’s best for listeners, and artists.” — Tim Westergren, Co-Founder of Pandora radio