Description

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This guide is for graphic designers who want best-practices advice on how to get and keep clients while doing their best work. In a series of in-depth interviews covering a wide range of industries, top professionals reveal the principles of an effective and creative client-designer relationship: Brooks Brothers and Desgrippes Gobe; Grand Union Supermarkets and Milton Glaser, Inc.; Lomas Financial and the Richards Group; Farber & Farber and Pentagram; Abiomed and Weymouth Design; Sci. Arc and April Greiman; the Episcopal Church and Fallon McElliot; and many more. Readers will also find out how to meet and court potential clients, learn the lingo, make effective presentations, and keep clients coming back. This guide offers designers tools for identifying what is distinct about their services and what they can do to market themselves; handling proposals and contracts; and getting referrals from existing clients.