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Videogame Marketing and PR: Vol. 1: Playing to Win (Paperback)

Videogame Marketing and PR: Vol. 1: Playing to Win Cover Image
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Description


The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here. Everything you need to play with the pros is right at your fingertips. LEARN TO: TOP THE CHARTS MAKE HEADLINES IMPROVE REVIEW SCORES INSPIRE MILLIONS OF FANS ENHANCE JOB PERFORMANCEINCLUDES: IN-DEPTH HOW-TO'S EXPERT ADVICE HANDS-ON FEEDBACK PROVEN TIPS CEO-LEVEL INSIGHT

Product Details
ISBN: 9780595433711
ISBN-10: 0595433715
Publisher: iUniverse
Publication Date: June 11th, 2007
Pages: 220
Language: English