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We can develop a new performance culture that is based on fun and positivity and deeply rooted in values by studying Norwegian success

Anders Indset impressively shows what leaders in business and politics, as well as society as a whole, can learn from the Norse Code, and vividly illustrates how a new, value-based performance culture can become a reality.

Erling Haaland, Karsten Warholm, Casper Ruud, and Victor Hovland - these are just a few of the Norwegian athletes who have climbed to the top of the world's most popular sports overnight. This is not a coincidence, but the result of what Anders Indset describes as the 'Norse.' This book reveals the secrets of Norwegian success and tells of a performance culture that is not only at home in sports but is deeply rooted in Norwegian values. It deals with the apparent contradictions between high performance and purpose, highlighting why performance is important and, above all, can be fun.