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Unlocking the Emperor's Door: Success, Tradition & Innovation in China (Paperback)

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$19.95
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Description


Every Western business leader wants to know more about China in order to enjoy a greater chance of business success in China. They also need to understand how and why Chinese businesses are spreading throughout the world, particularly under the new 'One Belt, One Road' initiative.

However, few seek advice from those who best know the answers - Chinese business people. In Unlocking the Emperor's Door, we utilize exclusive and unparalleled access to multi-billionaire Li Jinyuan and his multinational Tiens Group as a case study to show how it's done in the broader context of a fast-changing China and a complex world.

About the Author


Chris Sheedy is a corporate writer, journalist, author, copywriter, media consultant and content marketer with over 20 years of industry experience in print, TV, books, radio, PR and online. He is a published non-fiction author in Australia and the USA.

Product Details
ISBN: 9781473698390
ISBN-10: 1473698391
Publisher: Nicholas Brealey
Publication Date: May 4th, 2021
Pages: 256
Language: English