Description

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Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how to:
- choose a design field - obtain and keep clients - garner referrals - market and position your business - bid competitively on projects - manage sales - organize a budget - manage start-up costs and cash flow - promote your business - branch out into product and architectural design - design within a retail environment - set pricing guidelines - sell to your target demographic - set up your office. Readers will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. Any early career interior designer or student looking for practical advice on the ins and outs of running a design firm will need this one-stop guide.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

About the Author

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Thomas L. Williams is the author of 20/20: IFDA’s Vision for the Future, a series of articles on design and the business of interior design, and has taught business practices for interior designers at Monterey Peninsula College. As a cofounder of Hale-Williams Interior Design, he has drawn on his years of experience with interior design firms to create seminars and multi-day classes for private schools. Williams, along with his business partner, Robert Hale, is the coauthor of Starting Your Career as an Interior Designer. He lives in Carmel, California.

Praise For…

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Praise for Starting Your Career as an Interior Designer

“Reading this book is like talking to Mr. Hale and Mr. Williams in person. The tongue-in-cheek humor and 'practice what you preach' philosophy make the book a fun and informative read.”–Mary Nelson, instructor, Monterey Peninsula College

“Real-world insight to the design industry. Street-smart advice for a successful design career. if you are serious about your career, this is an 'in-the-trenches' look from seasoned veterans that will be invaluable to someone starting out.”–Phil Norman, Norman Design Group

“Hale and Williams provide a very realistic road map for the intricate business model of interior design. A must-read for anyone considering this industry.”–Carol E. Parra-Little, CEO, Corporate Design Group, Inc.