Description

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“For my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorize it. Use it. You’ll be glad you did.” -Donald Trump.  Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

About the Author

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Linda Kaplan Thaler is the CEO and chief creative officer and Robin Koval is the president of The Kaplan Thaler Group. The company is ranked as one of the fastest-growing advertising agencies in the United States, with over a billion dollars in billings. Kaplan Thaler and Koval are the coauthors of the national bestseller Bang!  Kaplan Thaler and Koval invite you to join the nice community at www.thepowerofnice.com. As a member of this special network, you can take the first ever “Nice Q” test, share your own nice stories, weigh in on the “Nice or Not” rating of the week, and go beyond this audio book of The Power of Nice.

Praise For…

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“For my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorize it. Use it. You’ll be glad you did.” -Donald Trump.

"Authors Thaler and Koval, the CEO and president of a large advertising agency, take turns narrating chapters in this book about using kindness in the business world. Their conversational style gives one the feeling of being in their presence and participating in a discussion. They prove through their many experiences that it really does pay to be nice. Climbing the corporate ladder should not be a process of stepping on others to the top. Rather, kindness, appreciation, and just being friendly play a big part in reaching one’s goal. These two women, talented in business, writing, and speaking, make this a must-hear book for leaders in any walk of life." 
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