Description

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In addition to counseling their clients on disclosure, registration and other basic franchising concepts, franchise attorneys must handle a wide variety of collateral, but essential, areas of law on a daily basis. These can range from Internet communications to advertising programs to supply chain issues. In this book, each chapter addresses a particular category of concerns and offers insightful analysis of important aspects of the franchisor-franchisee relationship. Topics include social media, search-engine optimization and other Internet concerns; franchise sales relationships; third-party financing; the franchisor's corporate and business structure and intellectual property; real-estate issues such as zoning, permits, building code compliance, signs, environmental issues and due diligence, and real estate financing; regulation of advertising and telemarketing; and supply chain management and logistics; among others.

About the Author

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Kenneth R. Costello, of Los Angeles, is a partner in the Los Angeles office of Bryan Cave, LLP, an international law firm named by U.S. News & World Report as Tier 1 nationally in franchising, with 1000 lawyers and 26 offices globally. He is certified as a specialist in Franchise and Distribution Law by the California State Bar Board of Legal Specialization and focuses his practice on a broad range of U.S. and international franchise, intellectual property licensing, and e-commerce issues, and is a frequent author and speaker on these topics.