Description

Everything Shane Neman needed to know about business and life he learned in the gritty, chaotic New York City nightclub scene.

In Nightlife Lessons, Neman takes you behind the velvet ropes so you can too. With sharp insight, humor, and gratitude, the three-time startup founder and venture capitalist shows in this unlikely business book how with tenacity and ambition, you can transform any industry.

In the pre-social media and camera-phone days of the new millennium and fresh off his failed first business, Neman was starting from scratch with no budget but a huge idea: bring the hopelessly outdated event promotion and hospitality worlds into the digital age. The result is JoonBug, which blended his passion for partying and nose for technology to become a multimillion-dollar stepping stone to serial entrepreneurship and a grounded personal life.

Neman connects with a wide range of players: from drag queens, ravers, and club kids, to celebs, Wall Street suits, and bridge-and-tunnel partiers, to the city's most influential club owners and promoters. Using Neman's tech innovations, all mix and mingle at iconic venues, whether dilapidated warehouses or Swarovski-studded alcoves of luxury. Nightlife Lessons is packed with perceptive takeaways from his comeback, advice on how industry insiders still need to evolve, and predictions for how partiers will experience nightlife in the future.

Neman's business path is an inspirational ride through New York's hot spots. If you can make it there, you can make it anywhere . . . and take it with you everywhere.