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INTRODUCTION As never before in history, the society has become vulnerable to a variety of degenerating events today. The values of moral living are under severe threat from factors that promise instant pleasure. The conflict between the principles of good and evil are intimidating the very fabric of the moral world. A complete decadence of moral consciousness is at hindsight and one fears if our society is heading for a total moral disintegration. Amidst these raging fears, there is a ray of hope that an adequate moral education can halt it and divert the trajectory of humanity towards an ethical order. This is an exigency necessitating instant attention to edify the society regarding what ought to be done and what ought not to be done for the enhancement of human living. Thus, ethics sets its foot into the course of vivifying the moral life of humanity. Trade and business have played a pivotal role in shaping the development of world's economy and every home and individual is affected by it. The growth of every nation is largely controlled by its inherent capacity for smooth trade and business. Over the period of time and with the passing of every day, business and trade have grown leaps and bounds and we are already immersed into their new offshoots namely e-business and e-trade. They contribute to the overall development of the nation by making a significant contribution in terms of tax revenues and providing lucrative employment. As we have stated above, it is beyond contention that business and trade form a vital aspect of our life today. We could be either the beneficiaries or the victims depending on how they function. If they are situated on a sound philosophy they would enhance human living, otherwise they can devastate humanity as well. There was a time when the western countries and Europe in particular dominated the world of commerce and business. Today the business-scenario is all set for a turnaround with Asia taking the central stage,