Description

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Fast track route to mastering global operations

Covers the key areas of international marketing and distribution, logistics, import/export compliance and government regulations

Examples and lessons from some of the world's most successful businesses, including Nortel Networks, Terranova Forest Products and Ampro Electronics, and ideas from the smartest thinkers, including Adrian Wooldridge, Christopher Bartlett, Sumantra Ghoshal and John Micklethwait.

Includes a glossary of key concepts and a comprehensive resources guide

About the Author

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AMY ZUCKERMAN has written for a variety of publications, including the New York Times, Fortune special sections, Business 2.0, Continental, Industry Week and many others. Her latest book is Tech Trending: The Technology Survival Guide for Visionary Managers.