About the Author

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Tiger Pan, the chief designer of Tiger Pan Packaging Design Lab., vice president of Shenzhen Illustrator Association, visiting professor of ten design schools in China, and designer of "the year of dog" stamp collection for the United Nations. Tiger Pan is the winner of the Red Dot Design Award, iF Design Award，International Design Excellence Awards and Pentawards, although known for his particular character and small output. He is an advocate of practical design and firmly believes that products are the best proof of design value. Tiger Pan's design is always seeking a delicate balance between aesthetics and technology. During the past 20 years, he has cooperated with a number of high-end consumer brands including Wang Lao Ji, Wuliangye, Snow Beer, Six Walnuts, Haoxiangni Jujube, Niulanshan, and Changyu. Leading with speed and passion, he promotes the aesthetic evolution and value upgrading of products on a constant basis and is also known as a craftsman with both aesthetic spirit and commercial value.