Description

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A New World Order has begun for trade and globalization. Inundated with constant information, new concepts, and endless data, individuals are caught in the whirlwind of a fast-paced world, often without the ability to stop and think, particularly when it comes to issues of the soul. I consider the soul the center of our activities and inspirations.

If one says of an individual, "his soul has left him," one connotes death. This also will apply to societies and corporations. Are we willing to permit the gradual march toward solitude with all the accompanying sharp cutting edges? Will the balloon go up? The reader can judge. I hope to supply the content here.

With a foreword by Ambassador Laszlo Szabo, a preface by the Rev. Horkan, and the humorous yet pensive illustrations by award-winning cartoonist David Clark, this book increases one's ability to gain a comprehensive understanding of the most pressing international business and trade issues that the world faces today.

About the Author

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Professor Michael R. Czinkota teaches international marketing and business at the McDonough School of Business at Georgetown University and the University of Kent in Canterbury. During leaves, he served the U.S. government as Deputy Assistant Secretary of Commerce, as head of the U.S. Delegation to the OECD Industry Com-mittee in Paris and as senior trade advisor for Export Controls. He received the Life-time Achievement Award in 2007. Throughout the past 35 years Czinkota was con-sistently listed in every international marketing and business ranking as a top 20 author, and as one of the three most published contributors to international busi-ness research in the world by the Journal of International Business Studies. He is a distinguished fellow of the Academy of Marketing Science and of the Chartered In-stitute of Marketing. The Universidad Ricardo Palma of Lima. Peru named its new International Marketing School after Czinkota.